As long as the winters are cold and the summers remain hot, people will continue looking for HVAC services around. This is why for business owners in the heat, ventilation, and air conditioning industry, it’s best if they are going to introduce their business to the online world.
Many people should discover that your company exists, and you must be on their radar when they are searching for HVAC technicians. If you’re in the process of developing killer sites for your entire business.
You may be still in the stages of figuring out what to do. Regardless of what you want to do, you may want to continue these tips and ensure that you are on the right foot when it comes to lead generation, meeting your business needs, strengthening your brand, and looking more like a professional.
If you still haven’t established a website, it’s high time that you do so. A good website can help with the SEO process and ensure that you’re going to rise above the competition. If you’re not still convinced, you may want to look for what your customers need. Everyone may want to find out more about you, and the first thing that they are searching for is online.
About the Themes
You may have heard about setting up your services, contact information, location, and blogs. However, there’s the design that you should consider as well. What you need is a theme with customizable plug-ins that can give you plenty of cool features.
You may want to have themes with blue and white colors for a cleaner look. Some have a pre-filled template for other trades in the HVAC industry so that the visitors won’t need to go looking for more. Choose responsive templates and themes to be nicer while using a mobile phone, and the overall interface will look cleaner.
The booking an appointment button should be visible, and there should be the presence of highly-customizable footers. Pricing list or getting quotes button should be located on the top right where clients will mostly look for them.
What you want is a minimalistic and simple theme that will give you multiple options and layouts. As your business is growing, the right themes will ensure that you can add client testimonials and feedback sections so that the people will have an accurate view of your business. Read more about factors to consider when selecting themes on this site here.
Other Tips to Follow in an HVAC Website
1. Show Everyone Why You’re Different
You may want to showcase your company’s defining qualities from the rest of the competitors in your area. Address the usual questions that many people want to be answered and ensure that you are offering competitive prices.
The unique selling proposition is going to make you stand out above the crowd. You may have intuitively known your using selling point and have conducted market research for better SEO ranking. Use all your resources to make your HVAC company stand out above the rest.
2. Make it Easy for Clients to Call You
Your site should be easy for the visitors to call you in case they need you. Display all your contact numbers and information on the landing page so that the customers can quickly contact you whenever they want.
Phone numbers on every page of the site can be a good option. No matter where the visitors are, they will never have to search the entire website before calling someone.
3. Proper Display of Rates on the Website
It would be best if you never made your potential clients wonder about your rates or go through a lot before displaying the prices. Many of the HVAC works have fixed costs, and you must communicate correctly and clearly about your rates. Know more about the HVAC system here: https://www.britannica.com/technology/HVAC.
The page on the website should clearly display the rates so that there would be more transparency. Many companies tell their potential clients that there are no hidden costs when and there are outlines of hourly fees when it comes to air conditioner technician or furnace contractor.
If it’s going to be a new installation or customers want to have someone take care of their ductwork. The heating technician may have different rates with the AC contractor depending on what month it is, and the prices are also updated.
